Travel Hero Podcast

Travel Hero Podcast

300 Seconds with Kathrin Anselm | General Manager Airbnb DACH, CEE & Russia

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Tune in these 300 seconds with Kathrin Anselm, General Manager DACH, CEE & Russia at Airbnb and Lea Jordan, Co-Founder, techtalktravel.
Find out how Airbnb caters to new travel trends with new features and how overall business, guests and hosts are impacted by those developments.
For deeper insights, don't miss Kathrin and Lea during this year’s ITB Berlin Convention at the Marketing & Distribution Track on 8 March!

300 Seconds with Amanda Du | Head of eCommerce at Penta Hotels Worldwide

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Within these 300 seconds moderated by Lea Jordan, Co-Founder & Head of Marketing at techtalk.travel, Amanda Du, Head of eCommerce at Penta Hotels Worldwide, untangles the buzzwords Metaverse, Webfree and NFTs. She analyses how these concepts impact our lives and how we’ll do business. Moreover Amanda shares learnings and specific examples from Penta Hotels on how to reward, recognize and engage with customers on a totally different level.
Hear out more insights from Amanda Du during this year’s ITB Berlin Convention at the Hospitality Tech Forum and the Marketing & Distribution Track!

300 Seconds with Dr Zinon Zinonos | Pafos Smart City Project Manager

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Pafos’ Smart City Project Manager Dr. Zinon Zinonos explains how Pafos was able to stand out as 2023 European Capital of Smart Tourism.

The European Capital of Smart Tourism is an EU initiative that is promoting the concept of smart tourism in European cities. It does this by awarding smart tourism leaders, encouraging the sharing of best practices and promoting smart destinations.

The 2023 Capitals are Pafos (Cyprus) and Seville (Spain).

Representatives from Pafos will be in Hall 1.1 at ITB Berlin 2023.

300 Seconds with Antonio Jímenez | CEO of Sevilla City Office

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In this podcast episode, CEO of Sevilla City Office Antonio Jímenez outlines what it took to make Seville 2023 European Capital of Smart Tourism. What makes Sevilla a European Capital of Smart Tourism?

The European Capital of Smart Tourism is an EU initiative that is promoting the concept of smart tourism in European cities. It does this by awarding smart tourism leaders, encouraging the sharing of best practices and promoting smart destinations. The 2023 Capitals are Pafos (Cyprus) and Seville (Spain).

Are you interested in meeting the smart tourism capitals in person? Representatives from Seville will be in hall 2.1 at ITB Berlin 2023.

300 Seconds with Mr. Li Baochun | Deputy Secretary General | WTCF

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DMOs are on the base of a trade-off between marketing and management, overtourism and undertourism, private and public sectors, analogue business models and digital innovations... The new challenges in climate protection and innovation management are as clear as the specifications and orders are indifferent.

"Mastering Transformation" by WTCF: How is the situation in the world, in China and in cities especially?

Hear Mr. Li Baochun, Deputy Secretary General of WTCF on what to expect from ITB Berlin Convention Co-Host WTCF at the ITB Destination Track on 9 March at 12:40.

300 Seconds with Douglas Quinby | ARIVAL & Charlotte Lamp Davies | A Bright Approach

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“Bringing loads of people together to have amazing experiences”, that’s basically the essence of the Technology, Tours & Activity sector.
Just like many other segments, TTA has undergone some pretty big changes in the last couple of years. Especially the consumers have changed: who are they, what do they want?
Eavesdrop this conversation between Charlotte Lamp Davies, Founder, A Bright Approach & Douglas Quinby, Co-Founder & CEO, ARIVAL, on how to master transformation in the TTA sector and what to expect from the TTA Forum on 8 March at this year’s ITB Berlin Convention.

Let's Talk: Shortage of skilled labor in tourism - the industry perspective Sabrina Westphälinger & Kathrin Gollubits

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How to make people stay? What motivates employees? What leads longterm motivation at work? How to optimise HR processes? How to drive change and adapt to the current employee requests?

Hosted by Laura Schmidt, Co-Founder of Elevatr, Sabrina Westphälinger from Accor and Kathrin Gollubits from 25hours Hotels share valuable insights from their employer perspectives from the hotel industry.

Just two examples: Accor launched an “Employee value proposition”, a promise to their employees in return for providing work with 4 pillars. 25hours, the self-proclaimed “party queen” amongst hotel chains, provides a proactive employee-driven approach encouraging employees to develop themselves and their strengths further.

A must-listen to everyone interested in employer/employee success stories!

Let's Talk: What travelers value most | James Marshall, Expedia & Sabine Bierlein, ITB Berlin

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In this episode we talk to James Marshall, Head of Account Management for Air Partnerships at Expedia.
The Traveler Value Index 2023 reveals how traveler preferences have shifted over time, revealing insights and gaps about the perception of specific trends from the traveler’s side and the side of industry professionals.
One of the gaps in perception between the two groups of respondents: the value of pricing. While travelers expect the best (sometimes even atypical) pricing when booking online, industry professionals do not see it as that important.
Discover what else Expedia revealed, how the requirements and requests have changed and hear the answer to a rather bold question at the end: "Do you book all your holidays on Expedia yourself?"

Let’s Talk: Shortage of skilled labor in tourism – the scientific perspective with Prof. Dr. Stefan Remhof

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In this episode Prof. Dr. Stefan Remhof, professor at IU International University, shares the perspective on shortage of skilled labor from a researcher’s point of view.
The IU conducted a study analyzing aspects that motivate employees to stay at their workplace.
One outcome: The higher the motivation, the higher the satisfaction. But that's easier said than done, isn't it? So Remhof shares viable success factors for employers. Here are only a few: Keep employees motivated, give feedback, show anticipation and communicate.
Another interesting finding (by the way, proven in our previous episode on that topic, too!) concerns Gen Z who demand freedom and guidance at the same time, which leaves employers challenged as these two seem to be quite contradictory. But there is a solution!
Tune in for a very inspirational talk with Prof. Dr. Remhof and host Laura Schmidt, Co-Founder of elevatr.

Let's Talk: Bye bye B2C - warum sich die ITB Berlin auf B2B fokussiert & das Berlin Travel Festival eine neue Heimat hat

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Zu Gast in dieser Folge (ausnahmsweise mal auf Deutsch), David Ruetz, Head of ITB Berlin und Bernd Neff, Founder des Berlin Travel Festivals.
Sie beleuchten die Hintergründe der Entscheidung, die ITB Berlin ab 2023 als reines B2B Event stattfinden zu lassen, was das neue Konzept konkret bedeutet und wie das reisebegeisterte B2C Publikum mit dem Berlin Travel Festival im Rahmen der BOOT & FUN Berlin ein neues, festes Zu Hause hat.

Moderatorin: Teresa Baumgarten, ITB Berlin

About this podcast

The tourism industry is full of big achievers and thrilling personalities, real travel heroes! The Travel Hero Podcast by ITB is a series of intimate talks with inspriring minds of the tourism industry about their lives, lessons learned, career tips and deep dive episodes on current trends moving the travel industry.
Happy listening!

by ITB

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