Pafos’ Smart City Project Manager Dr. Zinon Zinonos explains how Pafos was able to stand out as 2023 European Capital of Smart Tourism.

The European Capital of Smart Tourism is an EU initiative that is promoting the concept of smart tourism in European cities. It does this by awarding smart tourism leaders, encouraging the sharing of best practices and promoting smart destinations.

The 2023 Capitals are Pafos (Cyprus) and Seville (Spain).

Representatives from Pafos will be in Hall 1.1 at ITB Berlin 2023.

In this podcast episode, CEO of Sevilla City Office Antonio Jímenez outlines what it took to make Seville 2023 European Capital of Smart Tourism. What makes Sevilla a European Capital of Smart Tourism?

The European Capital of Smart Tourism is an EU initiative that is promoting the concept of smart tourism in European cities. It does this by awarding smart tourism leaders, encouraging the sharing of best practices and promoting smart destinations. The 2023 Capitals are Pafos (Cyprus) and Seville (Spain).

Are you interested in meeting the smart tourism capitals in person? Representatives from Seville will be in hall 2.1 at ITB Berlin 2023.

DMOs are on the base of a trade-off between marketing and management, overtourism and undertourism, private and public sectors, analogue business models and digital innovations... The new challenges in climate protection and innovation management are as clear as the specifications and orders are indifferent.

"Mastering Transformation" by WTCF: How is the situation in the world, in China and in cities especially?

Hear Mr. Li Baochun, Deputy Secretary General of WTCF on what to expect from ITB Berlin Convention Co-Host WTCF at the ITB Destination Track on 9 March at 12:40.

“Bringing loads of people together to have amazing experiences”, that’s basically the essence of the Technology, Tours & Activity sector.
Just like many other segments, TTA has undergone some pretty big changes in the last couple of years. Especially the consumers have changed: who are they, what do they want?
Eavesdrop this conversation between Charlotte Lamp Davies, Founder, A Bright Approach & Douglas Quinby, Co-Founder & CEO, ARIVAL, on how to master transformation in the TTA sector and what to expect from the TTA Forum on 8 March at this year’s ITB Berlin Convention.

How to make people stay? What motivates employees? What leads longterm motivation at work? How to optimise HR processes? How to drive change and adapt to the current employee requests?

Hosted by Laura Schmidt, Co-Founder of Elevatr, Sabrina Westphälinger from Accor and Kathrin Gollubits from 25hours Hotels share valuable insights from their employer perspectives from the hotel industry.

Just two examples: Accor launched an “Employee value proposition”, a promise to their employees in return for providing work with 4 pillars. 25hours, the self-proclaimed “party queen” amongst hotel chains, provides a proactive employee-driven approach encouraging employees to develop themselves and their strengths further.

A must-listen to everyone interested in employer/employee success stories!

In this episode we talk to James Marshall, Head of Account Management for Air Partnerships at Expedia.
The Traveler Value Index 2023 reveals how traveler preferences have shifted over time, revealing insights and gaps about the perception of specific trends from the traveler’s side and the side of industry professionals.
One of the gaps in perception between the two groups of respondents: the value of pricing. While travelers expect the best (sometimes even atypical) pricing when booking online, industry professionals do not see it as that important.
Discover what else Expedia revealed, how the requirements and requests have changed and hear the answer to a rather bold question at the end: "Do you book all your holidays on Expedia yourself?"

In this episode Prof. Dr. Stefan Remhof, professor at IU International University, shares the perspective on shortage of skilled labor from a researcher’s point of view.
The IU conducted a study analyzing aspects that motivate employees to stay at their workplace.
One outcome: The higher the motivation, the higher the satisfaction. But that's easier said than done, isn't it? So Remhof shares viable success factors for employers. Here are only a few: Keep employees motivated, give feedback, show anticipation and communicate.
Another interesting finding (by the way, proven in our previous episode on that topic, too!) concerns Gen Z who demand freedom and guidance at the same time, which leaves employers challenged as these two seem to be quite contradictory. But there is a solution!
Tune in for a very inspirational talk with Prof. Dr. Remhof and host Laura Schmidt, Co-Founder of elevatr.

Zu Gast in dieser Folge (ausnahmsweise mal auf Deutsch), David Ruetz, Head of ITB Berlin und Bernd Neff, Founder des Berlin Travel Festivals.
Sie beleuchten die Hintergründe der Entscheidung, die ITB Berlin ab 2023 als reines B2B Event stattfinden zu lassen, was das neue Konzept konkret bedeutet und wie das reisebegeisterte B2C Publikum mit dem Berlin Travel Festival im Rahmen der BOOT & FUN Berlin ein neues, festes Zu Hause hat.

Moderatorin: Teresa Baumgarten, ITB Berlin

Kicking off this series of four episodes, Laura Schmidt (Co-Founder, elevatr), welcomes Pia and Stefan, both currently students, who share their visions about working in the tourism industry. They talk about the requirements they have for future employers, the importance of remote work and hybrid working models, passion over payment, the opportunity to grow, trust, intangible benefits, where they search for job offers and much more. A must-hear for all employers trying to understand the next generation of employees.

In this epiosde we explore the untapped potential of Social Media content creation and measurement. Anja Olivieri, Regional Manager DACH at Agorapulse, shares valuable survey insights not only about reasons why to use Social Media, how to choose the right channel for your business and why and how to measure your success on the platforms - but so much more. Most of all: Anja shares handy tips on how to do Social Media in tourism right.
So: start using all your potential and start measuring!