Travel Hero Podcast

Travel Hero Podcast

Deep Dive - Time To Take The Path to Climate Decarbonisation

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Curious about how the global travel industry can decarbonize by 2050?

In this episode, you will adopt a new travel perspective and learn why forward-thinking companies will attract investment and talent.

From whom? Our guest, Jeremy Sampson, CEO of The Travel Foundation, and host Charlotte Lamp Davies from A Bright Approach, will shed light on all these topics. Listen now!

Deep Dive – Latest Global Travel Market Insights with Phocuswright

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2024 is shaping up to be another record-breaking year for travel. That's what the latest @Phocuwright data show.

Despite global uncertainties like upcoming elections and ongoing conflicts, the masses continue to travel. The demand also appears resilient, even though rising flight faires are starting to impact air travel.

Listen to @CharutaFadnis, SVP of Phocuswright, and our host @CharlotteLampDavies of @ABrightApproach giving detailed insights into the global travel market. Tune in now!

#ITBBerlin #ITBBerlinConvention #Phocuswright #travelmarket #traveltrends

Trendcast: China Travel Market Insights

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In the latest ITB’s Travel Hero Podcast, host Charlotte Lamp Davies, of A Bright Approach talks with Lydia Li, Deputy General Manager at Messe Berlin Shanghai, about trends in Chinese travel.
The Chinese outbound travel market is recovering well, with significant increases in trips to visa-free countries like Singapore, Thailand, and Malaysia, and growth in travel to Japan, South Korea, Saudi Arabia, UAE, Turkey, Maldives, and Europe. The post-90s generation now leads outbound travel, preferring personalized, immersive experiences.
Social media, especially platforms like WeChat, Weibo, Douyin, and Xiaohongshu, is key for reaching travelers, with live streaming driving significant sales. Chinese travelers seek unique experiences and personalized services, and themed travel products are in high demand. AI is increasingly used in customer service and travel planning.
In the MICE sector, there’s a shift towards more frequent, smaller events. The concept of "bleisure" (business and leisure) is growing, with employees extending business trips for personal enjoyment.
The podcast emphasizes the benefits of blending business and leisure travel for personal well-being and local economies.

The future of tourism: From ITB to global goals

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In this episode of the ITB Berlin Travel Hero Podcast, Dr Markus Heller, Managing Director of management consultancy Dr Fried & Partner, and Dieter Janecek, Federal Government Coordinator for the Maritime Industry and Tourism, reflect on the most defining moments and challenges of this year's ITB Convention. From inspiring exchanges with international partners to the challenges posed by strikes in the transport sector. Special attention will be paid to the role of women in the tourism industry, the urgent need to make the sector more sustainable and inclusive, and the importance of tourism as a means of promoting cosmopolitanism and cultural understanding. This conversation highlights the importance of tourism as a driver of social and economic change, always with a clear view to the future.

Trendcast with H.E. Azzan bin Qassim Al Busaidi, Undersecretary of Tourism, Oman

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In this episode of ITB's Travel Hero Podcast, we are excited to welcome a distinguished guest: H.E. Azzan bin Qassim Al Busaidi, the Undersecretary of Tourism from the Ministry of Heritage and Tourism of Oman. With Oman's tourism industry on the rise, we're thrilled to delve into the unique factors that distinguish Oman's offer in a highly competitive global market. Join us as we explore what draws visitors to Oman, how authenticity is preserved amidst development, and the significance of diversity in Oman's tourism landscape. Let's embark on a journey to uncover the secrets behind Oman's tourism success with our esteemed guest.

ITB Berlin Morning Briefing | Interview with David Ruetz, Senior Vice President Messe Berlin

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Each morning throughout ITB Berlin, we provide you with latest news and recommendations for the day ahead.
Listen in as David Ruetz, Senior Vice President Messe Berlin, shares today’s highlights (7 March) on convention tracks, what's new, exhibitors' insights and gives us their personal preferences of the day. Get inspired by what each day has to offer!

ITB Berlin Morning Briefing | Interview with Deborah Rothe, Director ITB Berlin

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Each morning throughout ITB Berlin, we provide you with latest news and recommendations for the day ahead.
Listen in as Deborah Rothe, Director ITB Berlin, shares today’s highlights (6 March) on convention tracks, what's new, exhibitors' insights and gives us their personal preferences of the day. Get inspired by what each day has to offer!

300 seconds with Li Baochun | Executive Deputy Secretary-General of the World Tourism Cities Federations (WTCF)

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In the 300 seconds Travel Hero Podcast episode, Li Baochun, the Executive Deputy Secretary-General of the World Tourism Cities Federations (WTCF), discusses the organization's goals, purpose, and vision for the travel industry. Additionally, he highlights the role of WTCF as a co-host for the ITB Berlin Convention 2024, emphasizing the valuable offerings and events they provide for industry professionals.

ITB Berlin Morning Briefing | Interview with Dr. Mario Tobias, CEO Messe Berlin

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Each morning throughout ITB Berlin, we provide you with latest news and recommendations for the day ahead.
Listen in as Dr. Mario Tobias, CEO Messe Berlin, shares today’s highlights (5 March) on convention tracks, what's new, exhibitors' insights and gives us their personal preferences of the day. Get inspired by what each day has to offer!

About this podcast

The tourism industry is full of big achievers and thrilling personalities, real travel heroes! The Travel Hero Podcast by ITB is a series of intimate talks with inspriring minds of the tourism industry about their lives, lessons learned, career tips and deep dive episodes on current trends moving the travel industry.
Happy listening!

by ITB

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