In this episode of the ITB Berlin Travel Hero Podcast, Dr Markus Heller, Managing Director of management consultancy Dr Fried & Partner, and Dieter Janecek, Federal Government Coordinator for the Maritime Industry and Tourism, reflect on the most defining moments and challenges of this year's ITB Convention. From inspiring exchanges with international partners to the challenges posed by strikes in the transport sector. Special attention will be paid to the role of women in the tourism industry, the urgent need to make the sector more sustainable and inclusive, and the importance of tourism as a means of promoting cosmopolitanism and cultural understanding. This conversation highlights the importance of tourism as a driver of social and economic change, always with a clear view to the future.

In this episode of ITB's Travel Hero Podcast, we are excited to welcome a distinguished guest: H.E. Azzan bin Qassim Al Busaidi, the Undersecretary of Tourism from the Ministry of Heritage and Tourism of Oman. With Oman's tourism industry on the rise, we're thrilled to delve into the unique factors that distinguish Oman's offer in a highly competitive global market. Join us as we explore what draws visitors to Oman, how authenticity is preserved amidst development, and the significance of diversity in Oman's tourism landscape. Let's embark on a journey to uncover the secrets behind Oman's tourism success with our esteemed guest.

Each morning throughout ITB Berlin, we provide you with latest news and recommendations for the day ahead.
Listen in as David Ruetz, Senior Vice President Messe Berlin, shares today’s highlights (7 March) on convention tracks, what's new, exhibitors' insights and gives us their personal preferences of the day. Get inspired by what each day has to offer!

Each morning throughout ITB Berlin, we provide you with latest news and recommendations for the day ahead.
Listen in as Deborah Rothe, Director ITB Berlin, shares today’s highlights (6 March) on convention tracks, what's new, exhibitors' insights and gives us their personal preferences of the day. Get inspired by what each day has to offer!

In the 300 seconds Travel Hero Podcast episode, Li Baochun, the Executive Deputy Secretary-General of the World Tourism Cities Federations (WTCF), discusses the organization's goals, purpose, and vision for the travel industry. Additionally, he highlights the role of WTCF as a co-host for the ITB Berlin Convention 2024, emphasizing the valuable offerings and events they provide for industry professionals.

Each morning throughout ITB Berlin, we provide you with latest news and recommendations for the day ahead.
Listen in as Dr. Mario Tobias, CEO Messe Berlin, shares today’s highlights (5 March) on convention tracks, what's new, exhibitors' insights and gives us their personal preferences of the day. Get inspired by what each day has to offer!

In this episode of ITB's Travel Hero podcast, we are excited to welcome Bonita Grupp, Managing Director of TRIGEMA, for a 300-second conversation with podcast host Madlen Schwing from the Chair of Tourism at the Catholic University of Eichstätt-Ingolstadt. Following an interesting introduction to Bonita's background and career path, the podcast delves into the unique challenges faced by TRIGEMA, the sole remaining textile manufacturer in Germany, and how it navigates these challenges in a difficult environment. With 1,200 employees from 40 nationalities at TRIGEMA, Bonita shares valuable insights into managing diversity. Additionally, she reflects on the key challenges in leadership and explains how to deal with them, which are relevant not only to TRIGEMA but also to the tourism industry. This podcast episode offers a sneak peek into the Future Work Track of the ITB Berlin Convention at the green stage in hall 3.1, where Bonita will deliver a keynote speech and participate in a panel titled 'Leading the Change: Corporate Culture in the Future Workforce’ on March 7th. With tourism industry leaders, she will explore how to foster a positive corporate culture that adapts to evolving demands.

In this episode, Cory Elford, Director of Marketing at MPI (Meeting Professionals International), joins host Lea Jordan and shares some background on MPI’s purpose and mission, her takes on the top 3 trends shaping the events and meeting industry, some best practice examples on how MPI leverages technology, and a personal tip on how to keep on top of trends. Cory Elford is a standout marketing strategist most known for applying her fresh and innovative advertising expertise to the evolving landscape of meetings and events. Make sure to join Cory’s keynote, ‘The Engagement Equation,’ at the ITB Berlin Convention’s MICE Track on March 05th at 2:30 pm CET in Hall 3.1.

In this episode, Merilee Karr, Founder & CEO at UnderTheDoormatGroup and Chair of the Board at UK Short Term Accommodation Association (STAA), joins host Lea Jordan and shares her takes on the top 3 trends shaping the short-term rentals sector and some exciting news about UnderTheDoormatGroup. Tune in and hear from Merilee Karr, a renowned short-term rentals expert.

Make sure to join the panel at the ITB Berlin Convention’s eTravel Track on March 05th at 12:15 pm CET in Hall 6.1. Where Merilee Karr will discuss alongside James Cassidy from Expedia Group and Inga Flicker from HomeToGo technology trends shaping the alternative accommodations sector.