This shortcast explores why Peru stands out as a highly attractive market for the global tourism industry today. It highlights three key factors: Peru’s unique diversity of cultural heritage, natural landscapes, and world-class gastronomy; its rapidly improving tourism infrastructure and connectivity; and its strong alignment with global demand for sustainable and community-based travel. Due to its incredible geographical diversity, Peru offers depth, authenticity, and versatility for a wide range of travelers. With modern airports, new flight routes, growing hospitality investment, and sustainability initiatives, the country provides ideal conditions for international tourism companies seeking innovation, scalability, and meaningful impact.

Healthy longevity is no longer niche.
In this ITB Berlin Podcast episode, Nina Ruge, Co-Founder of staYoung, cuts through the hype to explain what science really says about living longer and better.

In the latest episode of the ITB Berlin Travel Hero Podcast, host Dirk Rogl welcomes Stephen Kaufer (Founder of TripAdvisor) and Lorraine Sileo (Co-Founder of Phocuswright Research) for a special 60th anniversary conversation. From the rise of reviews as a global trust layer to AI as the next major inflection point: what will truly change travel planning and booking — and what still won’t? Tune in now.

A sharp look at high-yield tourism: who benefits, what it changes, and how destinations can balance value with inclusion.
Host Charlotte speaks with Dr. Jens Thraenhart about the future of high-yield strategies in global tourism.

A powerful conversation with Loro Parque’s Christoph Kiessling on the future of zoos, global species conservation, and how tourism can support biodiversity.
Charlotte Lamp Davies explores how research, education, and tourism intersect to protect wildlife worldwide.

Asia-Pacific is on the rise again. Why is the region set to see stronger international tourism growth than almost anywhere else?
Host Charlotte Lamp Davies, CEO of A Bright Approach, sits down with Michael Shoory, Head of Tourism Analysis – Asia-Pacific at Tourism Economics, part of Oxford Economics, to unpack the data, drivers, and dynamics behind APAC’s travel surge. Tune in to this fast-paced 5-minute episode of the ITB Berlin Travel Hero Podcast – where global tourism trends meet real insight.

AI is no longer the future, it’s here, reshaping how we plan, book, and experience travel. Join Google’s Yannis Simaiakis and Dirk Rogl as we discuss the biggest opportunities and challenges AI brings to tourism today.

Europe is gearing up for a packed summer travel season — but where is demand rising fastest, and what does it mean for destinations, airlines, and travel marketers?

In this episode, we speak with Olivier Ponti from ForwardKeys (an Amadeus company) to unpack the latest data and trends shaping European travel this summer. From top-performing destinations and changing booking patterns to air capacity shifts and traveller behaviour, Olivier shares fresh insights that help make sense of the current travel landscape.

Whether you're a DMO, airline, or part of the wider tourism industry, this episode offers practical takeaways on how to stay ahead of fast-moving market dynamics and shifting traveller preferences.

Inclusive travel isn’t niche, it’s necessary. In this episode, our host Charlotte Lamp Davies speaks with Thomas Bömkes of Diversity Tourism about the evolving expectations of LGBTQ+ travelers, the importance of safety, and why embracing diversity makes smart business sense — even in the face of political challenges.

Chinese outbound travel is back, and evolving fast. In this episode, we speak with Maria Ramiro, of Huawei Mobile Services, about how destinations can better connect with today’s Chinese travellers. From digital behaviours and mobile planning to luxury trends and rising destinations, Maria shares practical insights and tips for travel brands and destinations alike.