Travel Hero Podcast
Episode Archive
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Deep Dive | Measuring What Matters: How KPIs Are Shaping the Future of Tourism
Key performance indicators (KPI) are playing an increasingly important role in the tourism industry. Key performance indicators can help sustain success, identify weaknesses, and minimize risks....
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Beyond Business | Why Big Power Rivalry Is Driving Global Insecurities with Joschka Fischer
Joschka Fischer, former German Foreign Minister and Vice Chancellor, reflects on the geopolitical shifts shaping a new world order, the ambivalence of globalization and how travelling formed his...
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Beyond Business | Every trip we do is an act of diplomacy with Aziz Abu Sarah
Aziz Abu Sarah, Co-Founder of MEJDI Tours and Palestinian peace activist, talks about growing up in the Israeli-Palestinian conflict, why tourism can become a powerful tool for dialogue and how ...
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Morning Briefing | Teaser Day 2: Lea Jordan & Charlotte Lamp Davies
Inside the ITB Berlin Convention: In this Travel Hero Podcast Morning Briefing, Lea Jordan unpacks the convention theme “Leading Tourism into Balance,” explores how AI is reshaping travel, and h...
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Morning Briefing | Teaser Day 1: David Ruetz & Deborah Rothe
Today the doors open for the 60th edition of ITB Berlin. Deborah Rothe and David Ruetz look ahead to the trends, highlights and special anniversary moments, and spotlight host country Angola. Tu...
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Deep Dive | Zwischen KI und Kultur: Perspektiven für den deutschen Incoming-Tourismus
Seit Jahrzehnten gestaltet die Deutsche Zentrale für Tourismus die internationale Positionierung des Reiselandes Deutschland. In dieser Folge des ITB Berlin Travel Hero Podcasts spricht Petra He...
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Deep Dive | Discover Angola: Culture, Nature, and First-Mover Opportunities
In this episode, Angola—ITB’s 2026 host country—shares why it is one of Africa’s most authentic and undiscovered destinations. The conversation highlights Angola’s cultural vibrancy, natural div...
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300 Seconds with Kathrin Anselm from Airbnb - Balanced Tourism in Focus
In the latest episode of the ITB Travel Hero Podcast, Lea Jordan speaks with Kathrin Anselm, General Manager Central & Eastern Europe at Airbnb.
As Airbnb joins ITB Berlin 2026 as offi...
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300 Seconds with Joachim Marschal from Uber for Business - Corporate Travel taken care of
In this special ITB Travel Hero Podcast episode, Joachim Marschal, Head of Uber for Business DACH, talks about “The End of Effort” in corporate mobility. In 300 seconds, he explains why ground t...
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300 Seconds with Anna Pollock: We Are Not an Industry. We Are a Living System.
Anna Pollock, Founder of Conscious.Travel, is one of tourism's most forward-thinking voices — and she doesn't mince words.: "doing more good" and "leaving places better" are steps in the right d...