The future of travel is closely linked to digital innovations. Blockchain, the metaverse and generative AI were central topics at the ITB Convention 2023. What is the status six months later?
Let’s ask again Leila Summa, Managing Director PlayTo Change. Our expert in generative AI at the ITB Convention 20223 explains how Chat GPT & Co are gaining acceptance, what is already possible today and how artificial intelligence will change the travel industry.