In our latest ITB Travel Hero Podcast we embarked on something new. We wanted to discuss the GenZ Generation and their expectations of the workplace a created a blind date of two generations. In this engaging podcast we hear from Lea …, who’s just embarking on her career and Ingo …, who is nearing retirement age.
Not only was it fascinating to discuss how much the workplace has changed and to learn more about the next generation’s expectations and wishes for a good work/life balance, it was also encouraging to learn that many wishes of the Gen Z generation are mirrored by generations who went before.
Listen to our moderator Charlotte Lamp Davies of A Bright Approach as she introduced Lea and Ingo for the very first time and see how the “blind date” unfolded. They touched on topics including: Workspace changes, and expectations of the GenZ generation of work and the workplace. What excites them and how older generations adapt and adhere to the pace of change? From talks to reduce the work week to 4 days, hybrid working models, blended travel and expectations from the offset of the GenZ generation. Do join the conversation. Communication is key.

ITB Berlin is the leading international travel trade show for LGBTQ+ Tourism. And ITB Berlin has been debating issues impacting this diverse group of travellers and individuals working very closely with destinations, associations as well as both private and public players to raise awareness for this community. ITB Berlin also supports Human Rights in tourism and embraces any debate which will address critical questions and issues.
In this month’s Travel Hero Podcast our host Charlotte Lamp Davies of management consultancy A Bright Approach speaks to Pavel Subrt, co-founder East meets West, a network of LGBTIQ+ professionals and their allies from (mainly) Central & Eastern Europe. His insight highlights how the travel industry can get more involved in the debate to not only ensure it captures this travel community but that it also supports the ongoing conversation about inclusion in travel. Pavel says authenticity to engage and push the agenda is key.
There is also a commercial angle here if you wish to get involved. The LGBTQI+ communities are keen travellers, as diverse as any other community and travel should do all it can to capture this group of travellers. As with most things getting involved requires some persistence, but the efforts will be well worth it as travel pushes this important agenda.

In a series of ITB Travel Hero Trendcasts, we ask travel insiders and analysts around the world about the current situation in important travel markets. Lydia Li, Deputy General Manager of Messe Berlin Shanghai is not only looking forward to ITB China opening up in September, but above all to the speedy recovery of the travel business in China, which started rapid with domestic travel earlier this year and increases now to long-distance travel as well.

In a series of ITB Travel Hero Trendcasts, we ask travel insiders and analysts around the world about the current situation in important travel markets. Andreas Wulfes, CEO of Neusta Data Intelligence, has deep insights into current business in ITB's home market of Germany. He reports on the current booking situation and which destinations are particularly popular this summer for German holidaymaker.

In a series of ITB Travel Hero Trendcasts, we ask travel insiders and analysts around the world about the current situation in important travel markets. Charuta Fadnis, Phocuswright's Senior Vice President Research, shares insights and data into Phocuswright's unique database. She explains how the global travel business is recovering after the pandemic, what the situation is like in her home market of the USA and which mega trends tourism should adapt to.

Based on new work from Euromonitor International that looks at whether blended travel is here to stay, its part to play in changing the way we travel for the better, and whether travel is actually building back better. During our latest Travel Hero Podcast we discussed the opportunities and future of blended travel with Stephen Dutton , Client Insights Research Manager at Euromonitor.

In this podcast moderator Charlotte Lamp Davies of A Bright Approach and Stephen Dutton discuss various aspects related to blended travel and its impact on the way we travel. It explores long-term shifts in office working culture, the rise of blended travel as the new business travel, and why traditional business travel will most likely not return to pre-pandemic levels.
The podcast also covers new developments in enhancing the blended travel experience and creating value through different options and tiers. It examines the impact of blended travel on in-destination spending and how it can contribute to more economically sustainable practices. Additionally, the podcast delves into the future of mass tourism in Europe, such as Amsterdam and Venice, and how it aligns with blended travel and new travel models.

Enjoy the engaging interview and look out for Euromonitor report on Blended Travel which will be published on ITB Berlin’s website in the coming week where you can also find previous Travel Hero podcast episodes.

Talking about travel trends, how was Q1 2023 going?

Skyscanner is no stranger to research and its latest Horizon Report just published is showing booking patterns returning to pre-pandemic numbers and a desire to travel long haul is rapidly returning. During the new episode of our Travel Hero Podcast we discussed the research paper in detail with Mike Ferguson, Director of Destination Marketing at Skyscanner.

This week the spotlight is on India!

While ITB India is happening in Mumbai, we sat down with Daniel Dsouza President and Country Head for Leisure SOCT Travel, who shares some insights on the Indian traveler.
Learn about the changed consumer behaviors in this fast-moving country, popular destinations within the country and abroad and what the Indian traveler actually seeks.

Did you hear about "blended travel" yet? And what exactly is this "metaverse"?
Caroline Bremner, Senior Industry Manager and Stephen Dutton, Client Insight Research Manager at Euromonitor International explain in just 300 seconds what exactly the metaverse is, what is hidden behind the term blended travel and what connects the two trends.
You want to delve deeper? Then don't miss the ITB Berlin Convention Sessions with Caroline and Stephen on 7 and 8 March: www.itb-convention.com/program.

Travel is one of the largest and fastest growing categories on Tik Tok” says David Roland, Head of Brand Partnerships DACH at TikTok. The platform is a great chance to interact in a new way with consumers and learn from them at the same time – it’s not a one way street! There are opportunities for all players in the tourism and travel market to succeed on the platform! How? And who does it right? David enlightens us!
PS: Join the session “AIDA on TikTok – how to become a love brand for everyone” by TikTok at this year’s ITB Berlin Convention on Wednesday, 8 March to learn more about how travel brands can benefit from the rise of TikTok.