The future of travel is closely linked to digital innovations. Blockchain, the Metaverse and Generative AI were central topics at the ITB Convention 2023. What is the status six months later?
Let’s ask again Caroline Bremner, Senior Industry Manager at Euromonitor, again. Our metaverse expert at the ITB Convention 20223 explains why baby boomers still find it difficult to use virtual technology and how sustainability might push the metaverse.