In 2016, ITB Berlin celebrated its 50th anniversary. The anniversary was the festive occasion for us to visit various destinations worldwide to thank them personally on site - under the motto "From Berlin With Love!"

50 topics or events from 50 destinations worldwide were selected as a hook for the visits, each related to tourism, politics, social issues, nature or history. 50 ITB Ambassadors (Ambassadors) from Berlin each visited a local Representative on site, with both people having a personal connection to the topic.
During the personal meeting, an interview was conducted and each was presented with an ITB Buddy Bear.

Today, we are reviving these emotional stories, true to the motto: "What's up with the ITB Berlin Bears?"

Namely, we wanted to know how the Representatives have fared over the past 5 years, what they have experienced and learned, how the pandemic has impacted their work, and what their biggest wish is for the future.

Join us on this adventure!

Bereits vor der Corona-Krise standen die Reisebüros vor enormen Herausforderungen. Die zunehmende Digitalisierung forderte die klassischen Akteure auf dem Markt immer mehr heraus. Insbesondere jüngere Zielgruppen recherchieren ihre Urlaubsoptionen immer öfter online und buchen dort mit immer größerem Anteil. Die vergangenen zwei Jahre machten es den Reisebüros nicht leichter. Die Corona-Pandemie brachte viele Agenturen an den Rand ihrer Existenz. Kaum Einnahmen standen einem erhöhten Beratungsaufwand gegenüber. Viele Reisebüros waren gezwungen, immer wieder Stornierungen, Um- und Neubuchungen für ihre Kunden vorzunehmen. Zugespitzt hat die schwere Lage ein eklatanter Personalmangel, da sich viele Angestellte beruflich neu orientierten und Nachwuchs nicht nur in dieser Branche derzeit extrem schwer zu bekommen ist. Nun kommt seit Kurzem noch ein Krieg hinzu, der zusätzlich für Verunsicherung bei Reisenden sorgt. Doch kann die Tatsache, dass die Welt von einer in die nächste Krise zu taumeln scheint, für Reisebüros auch eine Chance sein?

Do you want to hear an inspirational story about hiking in the Middle East?
Ben Hoffler, Co-founder of the SINAI TRAIL and Marinel de Jesus, Sustainable tourism activist who has walked the trail, will provide you with an insight into this fascinating experience and share with you the background stories about this truly community-based Bedouin project!

Are you interested in the role of females in Georgia?
Meet the literary theoretician, translator, and doctor of philological sciences, Irma Ratiani, talking about the role of women in Georgian literature.

#ExploreGeorgia

In 2016, ITB Berlin celebrated its 50th anniversary. The anniversary was the festive occasion for us to visit various destinations worldwide to thank them personally on site - under the motto "From Berlin With Love!"

50 topics or events from 50 destinations worldwide were selected as a hook for the visits, each related to tourism, politics, social issues, nature or history. 50 ITB Ambassadors (Ambassadors) from Berlin each visited a local Representative on site, with both people having a personal connection to the topic.
During the personal meeting, an interview was conducted and each was presented with an ITB Buddy Bear.

Today, we are reviving these emotional stories, true to the motto: "What's up with the ITB Berlin Bears?"

Namely, we wanted to know how the Representatives have fared over the past 5 years, what they have experienced and learned, how the pandemic has impacted their work, and what their biggest wish is for the future.

Join us on this adventure!

Explore the vibrant culture immersed in the unique nature of our Host Country of ITB Berlin 2023, Georgia:
Through this "300 seconds with.." episode, you'll meet the georgian fiction&screen writer, photographer, eco-guide, and birdwatcher Archil Kikodze talking about the country's birdwatching potential and the georgian folklorist, local collector and cultural preservationist - Luarsab Togonidze speaking about Georgian hospitality.
#Emotionsaregeorgia

In 2016, ITB Berlin celebrated its 50th anniversary. The anniversary was the festive occasion for us to visit various destinations worldwide to thank them personally on site - under the motto "From Berlin With Love!"

50 topics or events from 50 destinations worldwide were selected as a hook for the visits, each related to tourism, politics, social issues, nature or history. 50 ITB Ambassadors (Ambassadors) from Berlin each visited a local Representative on site, with both people having a personal connection to the topic.
During the personal meeting, an interview was conducted and each was presented with an ITB Buddy Bear.

Today, we are reviving these emotional stories, true to the motto: "What's up with the ITB Berlin Bears?"

Namely, we wanted to know how the Representatives have fared over the past 5 years, what they have experienced and learned, how the pandemic has impacted their work, and what their biggest wish is for the future.

Join us on this adventure!

In 2016, ITB Berlin celebrated its 50th anniversary. The anniversary was the festive occasion for us to visit various destinations worldwide to thank them personally on site - under the motto "From Berlin With Love!"

50 topics or events from 50 destinations worldwide were selected as a hook for the visits, each related to tourism, politics, social issues, nature or history. 50 ITB Ambassadors (Ambassadors) from Berlin each visited a local Representative on site, with both people having a personal connection to the topic.
During the personal meeting, an interview was conducted and each was presented with an ITB Buddy Bear.

Today, we are reviving these emotional stories, true to the motto: "What's up with the ITB Berlin Bears?"

Namely, we wanted to know how the Representatives have fared over the past 5 years, what they have experienced and learned, how the pandemic has impacted their work, and what their biggest wish is for the future.

Join us on this adventure!

In 2016, ITB Berlin celebrated its 50th anniversary. The anniversary was the festive occasion for us to visit various destinations worldwide to thank them personally on site - under the motto "From Berlin With Love!"

50 topics or events from 50 destinations worldwide were selected as a hook for the visits, each related to tourism, politics, social issues, nature or history. 50 ITB Ambassadors (Ambassadors) from Berlin each visited a local Representative on site, with both people having a personal connection to the topic.
During the personal meeting, an interview was conducted and each was presented with an ITB Buddy Bear.

Today, we are reviving these emotional stories, true to the motto: "What's up with the ITB Berlin Bears?"

Namely, we wanted to know how the Representatives have fared over the past 5 years, what they have experienced and learned, how the pandemic has impacted their work, and what their biggest wish is for the future.

Join us on this adventure!

In 2016, ITB Berlin celebrated its 50th anniversary. The anniversary was the festive occasion for us to visit various destinations worldwide to thank them personally on site - under the motto "From Berlin With Love!"

50 topics or events from 50 destinations worldwide were selected as a hook for the visits, each related to tourism, politics, social issues, nature or history. 50 ITB Ambassadors (Ambassadors) from Berlin each visited a local Representative on site, with both people having a personal connection to the topic.
During the personal meeting, an interview was conducted and each was presented with an ITB Buddy Bear.

Today, we are reviving these emotional stories, true to the motto: "What's up with the ITB Berlin Bears?"

Namely, we wanted to know how the Representatives have fared over the past 5 years, what they have experienced and learned, how the pandemic has impacted their work, and what their biggest wish is for the future.

Join us on this adventure!