In 2016, ITB Berlin celebrated its 50th anniversary. The anniversary was the festive occasion for us to visit various destinations worldwide to thank them personally on site - under the motto "From Berlin With Love!"

50 topics or events from 50 destinations worldwide were selected as a hook for the visits, each related to tourism, politics, social issues, nature or history. 50 ITB Ambassadors (Ambassadors) from Berlin each visited a local Representative on site, with both people having a personal connection to the topic.
During the personal meeting, an interview was conducted and each was presented with an ITB Buddy Bear.

Today, we are reviving these emotional stories, true to the motto: "What's up with the ITB Berlin Bears?"

Namely, we wanted to know how the Representatives have fared over the past 5 years, what they have experienced and learned, how the pandemic has impacted their work, and what their biggest wish is for the future.

Join us on this adventure!

In 2016, ITB Berlin celebrated its 50th anniversary. The anniversary was the festive occasion for us to visit various destinations worldwide to thank them personally on site - under the motto "From Berlin With Love!"

50 topics or events from 50 destinations worldwide were selected as a hook for the visits, each related to tourism, politics, social issues, nature or history. 50 ITB Ambassadors (Ambassadors) from Berlin each visited a local Representative on site, with both people having a personal connection to the topic.
During the personal meeting, an interview was conducted and each was presented with an ITB Buddy Bear.

Today, we are reviving these emotional stories, true to the motto: "What's up with the ITB Berlin Bears?"

Namely, we wanted to know how the Representatives have fared over the past 5 years, what they have experienced and learned, how the pandemic has impacted their work, and what their biggest wish is for the future.

Join us on this adventure!

Clio Muse Tours was awarded for the eighth Sustainable Development Goal – Decent work and economic growth. Launched in 2014, Clio Muse has developed advanced technology tools and content for thematic tours focusing on gastronomy, architecture and dark tourism, among many others. It has developed over 300 virtual tours, offering tourism and culture professionals the opportunity to create audio and virtual tours of landmark sites, as well as city walks and roadtrips.
In our newest episode we asked Daphne Tsevreni, Co-Founder & CFO of Clio Muse Tours: "What were the biggest challenges for you in combining tourism and sustainability?"

Meet Lisa Zink, the 27th Stollenmädchen from Dresden who is the official representative of Dresden’s Stollen Baking. The Dresden Christstollen® is a delicious Christmas treat first recorded in 1474 and part of the Christmas tradition in Saxony. The original Stollen can be recognized by its golden seal of quality.

Chemnitz- the capital of culture 2025 – is full of surprises.

In our latest "300 seconds with.." podcast episode you will get to know Dr. Sabine Maria Schmidt, who is the curator of the Chemnitz Art Collections talking about upcoming art highlights, especially focussing on the art movement of “The Bridge” as three of the founding members were born and brought up in and around Chemnitz.
A “must see” for art lovers!

This is a dive deep into sustainability and digitalisation.
Recent natural disasters and severe weather events have increased the urgency to act. The tourism industry in particular has an enormous impact on global warming - so it is only understandable that we in this industry need to pay special attention to it.
The last time the world faced a similar upheaval was with the digital revolution some 20 or 30 years ago.
Willy Legrand and Lea Jordan talk in this episode about the important concepts of digitalisation and sustainability.
Together they will address the question "Is Sustainability the New Digital?".

Das Erzgebirge auf dem Stoneman Road entdecken mit Celina Distler, einer jungen gebürtigen Fränkin, die ins Erzgebirge gezogen ist und von der Natur und vor allem den Bike-Tracks der Region ganz begeistert ist.
Auf dem Stoneman Miriquidi erlebte Celina 162 km pure Mountainbike- Emotionen mit 2 Ländern, 9 Gipfeln und 4.400 Höhenmetern inmitten idyllischer Natur.

Oliver Winter has made the most of the time: he and his staff are ready for Post-Corona!
On its way to becoming Europe's first zero-emission hostel chain, the Berlin-based company is already looking at a "sustainability agenda" with more than 170 measures.
There are, of course, obstacles to overcome in the process. So we asked Mr. Winter: "What challenges do you face and how do you overcome them?"

We asked Simone Jacke: "What does luxury in tourism mean when paired with authenticity and respect to location?”

Those who have a winemaker as a father are raised in the vineyards: Matthias, what does it mean to have your own vineyard in Saxony?