This week the spotlight is on India!
While ITB India is happening in Mumbai, we sat down with Daniel Dsouza President and Country Head for Leisure SOCT Travel, who shares some insights on the Indian traveler.
Learn about the changed consumer behaviors in this fast-moving country, popular destinations within the country and abroad and what the Indian traveler actually seeks.
Did you hear about "blended travel" yet? And what exactly is this "metaverse"?
Caroline Bremner, Senior Industry Manager and Stephen Dutton, Client Insight Research Manager at Euromonitor International explain in just 300 seconds what exactly the metaverse is, what is hidden behind the term blended travel and what connects the two trends.
You want to delve deeper? Then don't miss the ITB Berlin Convention Sessions with Caroline and Stephen on 7 and 8 March: www.itb-convention.com/program.
Travel is one of the largest and fastest growing categories on Tik Tok” says David Roland, Head of Brand Partnerships DACH at TikTok. The platform is a great chance to interact in a new way with consumers and learn from them at the same time – it’s not a one way street! There are opportunities for all players in the tourism and travel market to succeed on the platform! How? And who does it right? David enlightens us!
PS: Join the session “AIDA on TikTok – how to become a love brand for everyone” by TikTok at this year’s ITB Berlin Convention on Wednesday, 8 March to learn more about how travel brands can benefit from the rise of TikTok.
Tune in these 300 seconds with Kathrin Anselm, General Manager DACH, CEE & Russia at Airbnb and Lea Jordan, Co-Founder, techtalktravel.
Find out how Airbnb caters to new travel trends with new features and how overall business, guests and hosts are impacted by those developments.
For deeper insights, don't miss Kathrin and Lea during this year’s ITB Berlin Convention at the Marketing & Distribution Track on 8 March!
Within these 300 seconds moderated by Lea Jordan, Co-Founder & Head of Marketing at techtalk.travel, Amanda Du, Head of eCommerce at Penta Hotels Worldwide, untangles the buzzwords Metaverse, Webfree and NFTs. She analyses how these concepts impact our lives and how we’ll do business. Moreover Amanda shares learnings and specific examples from Penta Hotels on how to reward, recognize and engage with customers on a totally different level.
Hear out more insights from Amanda Du during this year’s ITB Berlin Convention at the Hospitality Tech Forum and the Marketing & Distribution Track!
Pafos’ Smart City Project Manager Dr. Zinon Zinonos explains how Pafos was able to stand out as 2023 European Capital of Smart Tourism.
The European Capital of Smart Tourism is an EU initiative that is promoting the concept of smart tourism in European cities. It does this by awarding smart tourism leaders, encouraging the sharing of best practices and promoting smart destinations.
The 2023 Capitals are Pafos (Cyprus) and Seville (Spain).
Representatives from Pafos will be in Hall 1.1 at ITB Berlin 2023.
In this podcast episode, CEO of Sevilla City Office Antonio Jímenez outlines what it took to make Seville 2023 European Capital of Smart Tourism. What makes Sevilla a European Capital of Smart Tourism?
The European Capital of Smart Tourism is an EU initiative that is promoting the concept of smart tourism in European cities. It does this by awarding smart tourism leaders, encouraging the sharing of best practices and promoting smart destinations. The 2023 Capitals are Pafos (Cyprus) and Seville (Spain).
Are you interested in meeting the smart tourism capitals in person? Representatives from Seville will be in hall 2.1 at ITB Berlin 2023.
DMOs are on the base of a trade-off between marketing and management, overtourism and undertourism, private and public sectors, analogue business models and digital innovations... The new challenges in climate protection and innovation management are as clear as the specifications and orders are indifferent.
"Mastering Transformation" by WTCF: How is the situation in the world, in China and in cities especially?
Hear Mr. Li Baochun, Deputy Secretary General of WTCF on what to expect from ITB Berlin Convention Co-Host WTCF at the ITB Destination Track on 9 March at 12:40.
“Bringing loads of people together to have amazing experiences”, that’s basically the essence of the Technology, Tours & Activity sector.
Just like many other segments, TTA has undergone some pretty big changes in the last couple of years. Especially the consumers have changed: who are they, what do they want?
Eavesdrop this conversation between Charlotte Lamp Davies, Founder, A Bright Approach & Douglas Quinby, Co-Founder & CEO, ARIVAL, on how to master transformation in the TTA sector and what to expect from the TTA Forum on 8 March at this year’s ITB Berlin Convention.
How to make people stay? What motivates employees? What leads longterm motivation at work? How to optimise HR processes? How to drive change and adapt to the current employee requests?
Hosted by Laura Schmidt, Co-Founder of Elevatr, Sabrina Westphälinger from Accor and Kathrin Gollubits from 25hours Hotels share valuable insights from their employer perspectives from the hotel industry.
Just two examples: Accor launched an “Employee value proposition”, a promise to their employees in return for providing work with 4 pillars. 25hours, the self-proclaimed “party queen” amongst hotel chains, provides a proactive employee-driven approach encouraging employees to develop themselves and their strengths further.
A must-listen to everyone interested in employer/employee success stories!