What’s shaping video culture today? Roya Zeitoune, Head of YouTube Culture & Trends, EMEA at Google, joins host Lea Jordan for the ITB Travel Hero Podcast for a deep dive into global video trends, decoding culture, and the future of travel marketing.
With over 600 hours of content uploaded to YouTube every minute, how does her team uncover what’s truly shaping culture across different regions? And what surprising trend is transforming how travelers engage with video?
Listen now & don’t miss Roya’s keynote 'Cultural Trends impacting Video Formats and Marketing in Global Travel’ at ITB Berlin Convention on March 5th at the ITB Marketing & Distribution Track in Hall 7.1 - See you there!

In this episode, Noam Toister, CEO and co-founder of Travelier, joins host Lea Jordan to discuss ground and sea transportation. Noam shares his insights on the sector and explains why there are so many reasons to be excited about the current developments and Travelier's role in this.

Make sure to join Noam's Keynote, 'The State of Ground and Sea Transportation - 10 Key Insights for all Travel Businesses in 2025,' on Tuesday, 4th March 2025 at the eTravel Track in Hall 6.1 at the ITB Berlin Convention. Head to itb.com/convention for all the details, mark your calendar, and see you there!
Link Session https://www.itb.com/en/events/itb-convention/itb-convention-program/event-overview.html#eventdate--The-State-of-Ground-and-Sea-Transportation---10-Key-Insights-for-all-Travel-Businesses-in-2025--ed_1303

Join us as we welcome Dan Christian, CEO and host of the Travel Trends Podcast, to explore the biggest trends in tours and activities. From hidden gems to the evolving role of AI in travel, Dan shares key insights ahead of his ITB Berlin debut and his panel on tailor-made experiences.
Hosted by Charlotte Lamp Davies, founder of A Bright Approach, this episode dives into the latest travel trends shaping 2025.
What makes hidden gems so appealing?
How can travel companies balance growth and sustainability?
Key trends shaping tours & activities in 2025
The role of AI in creating authentic travel experiences
What to expect at ITB Berlin’s Tours & Activities track
Tune in now and get ready for ITB Berlin 2025!

In this ITB Berlin’s Travel Hero Podcast our guest is Ben Page, CEO of Ipsos. We’re diving into Ipsos’ latest insights on how trends in sustainability, wellness, and digital innovation are shaping the future of travel.

In this episode of ITB Berlin's Travel Hero Podcast, Shannon Stowell, CEO of the Adventure Travel Trade Association, dives into the world of adventure travel. We explore its positive impact on local communities, the growing focus on sustainability, and emerging trends shaping the industry's future. We shares insights on how adventure travel providers can build responsible and climate-conscious experiences.

Join us as Y.t. Kivisaari, President & CEO, Visit Oulu, reveals the 57% surge in Indian travelers to Finland, exploring key trends, visa challenges, and the booming wedding industry. Discover insights to elevate your strategy in the evolving outbound market!

In this episode, we have engaged with three travel experts to discuss the groundbreaking impact of artificial intelligence on the travel industry. Join us as we explore where and how AI is revolutionizing travel technology, the reasons behind these changes, and why you should get involved.

Join us as we talk with Philip Ibrahim, General Manager of The Social Hub in Berlin, about the challenges and opportunities in catering to LGBTQ+ travelers. Learn about successful examples, cultural sensitivity, key partnerships, and future trends in LGBTQ+ hospitality.
Tune in now to stay ahead and support inclusivity in the industry!
#ITBBerlin #TravelHeroPodcast #LGBTQTravel #Hospitality

Curious about how the global travel industry can decarbonize by 2050?

In this episode, you will adopt a new travel perspective and learn why forward-thinking companies will attract investment and talent.

From whom? Our guest, Jeremy Sampson, CEO of The Travel Foundation, and host Charlotte Lamp Davies from A Bright Approach, will shed light on all these topics. Listen now!

2024 is shaping up to be another record-breaking year for travel. That's what the latest @Phocuwright data show.

Despite global uncertainties like upcoming elections and ongoing conflicts, the masses continue to travel. The demand also appears resilient, even though rising flight faires are starting to impact air travel.

Listen to @CharutaFadnis, SVP of Phocuswright, and our host @CharlotteLampDavies of @ABrightApproach giving detailed insights into the global travel market. Tune in now!

#ITBBerlin #ITBBerlinConvention #Phocuswright #travelmarket #traveltrends