Asia-Pacific is on the rise again. Why is the region set to see stronger international tourism growth than almost anywhere else?
Host Charlotte Lamp Davies, CEO of A Bright Approach, sits down with Michael Shoory, Head of Tourism Analysis – Asia-Pacific at Tourism Economics, part of Oxford Economics, to unpack the data, drivers, and dynamics behind APAC’s travel surge. Tune in to this fast-paced 5-minute episode of the ITB Berlin Travel Hero Podcast – where global tourism trends meet real insight.

AI is no longer the future, it’s here, reshaping how we plan, book, and experience travel. Join Google’s Yannis Simaiakis and Dirk Rogl as we discuss the biggest opportunities and challenges AI brings to tourism today.

Europe is gearing up for a packed summer travel season — but where is demand rising fastest, and what does it mean for destinations, airlines, and travel marketers?

In this episode, we speak with Olivier Ponti from ForwardKeys (an Amadeus company) to unpack the latest data and trends shaping European travel this summer. From top-performing destinations and changing booking patterns to air capacity shifts and traveller behaviour, Olivier shares fresh insights that help make sense of the current travel landscape.

Whether you're a DMO, airline, or part of the wider tourism industry, this episode offers practical takeaways on how to stay ahead of fast-moving market dynamics and shifting traveller preferences.

Inclusive travel isn’t niche, it’s necessary. In this episode, our host Charlotte Lamp Davies speaks with Thomas Bömkes of Diversity Tourism about the evolving expectations of LGBTQ+ travelers, the importance of safety, and why embracing diversity makes smart business sense — even in the face of political challenges.

Chinese outbound travel is back, and evolving fast. In this episode, we speak with Maria Ramiro, of Huawei Mobile Services, about how destinations can better connect with today’s Chinese travellers. From digital behaviours and mobile planning to luxury trends and rising destinations, Maria shares practical insights and tips for travel brands and destinations alike.

Each morning throughout ITB Berlin, we provide you with latest news and recommendations for the day ahead.
Listen in as David Ruetz, Senior Vice President Messe Berlin, shares today’s highlights (6 March) on exhibitors' insights, the upcoming 60th anniversary of ITB Berlin in 2026 and gives us their personal preferences of the day. Get inspired by what each day has to offer!

Each morning throughout ITB Berlin, we provide you with latest news and recommendations for the day ahead.
Listen in as Lea Jordan, Member Board of Experts ITB Berlin, shares today’s highlights (5 March) on ITB Berlin Convention tracks, what's new and gives us their personal preferences of the day. Get inspired by what each day has to offer!

Each morning throughout ITB Berlin, we provide you with latest news and recommendations for the day ahead.
Listen in as Deborah Rothe, Director ITB Berlin, shares today’s highlights (4 March) on exhibitors' insights, what's new and gives us their personal preferences of the day. Get inspired by what each day has to offer!

What’s shaping video culture today? Roya Zeitoune, Head of YouTube Culture & Trends, EMEA at Google, joins host Lea Jordan for the ITB Travel Hero Podcast for a deep dive into global video trends, decoding culture, and the future of travel marketing.
With over 600 hours of content uploaded to YouTube every minute, how does her team uncover what’s truly shaping culture across different regions? And what surprising trend is transforming how travelers engage with video?
Listen now & don’t miss Roya’s keynote 'Cultural Trends impacting Video Formats and Marketing in Global Travel’ at ITB Berlin Convention on March 5th at the ITB Marketing & Distribution Track in Hall 7.1 - See you there!

In this episode, Noam Toister, CEO and co-founder of Travelier, joins host Lea Jordan to discuss ground and sea transportation. Noam shares his insights on the sector and explains why there are so many reasons to be excited about the current developments and Travelier's role in this.

Make sure to join Noam's Keynote, 'The State of Ground and Sea Transportation - 10 Key Insights for all Travel Businesses in 2025,' on Tuesday, 4th March 2025 at the eTravel Track in Hall 6.1 at the ITB Berlin Convention. Head to itb.com/convention for all the details, mark your calendar, and see you there!
Link Session https://www.itb.com/en/events/itb-convention/itb-convention-program/event-overview.html#eventdate--The-State-of-Ground-and-Sea-Transportation---10-Key-Insights-for-all-Travel-Businesses-in-2025--ed_1303