Anna Pollock, Founder of Conscious.Travel, is one of tourism's most forward-thinking voices — and she doesn't mince words.: "doing more good" and "leaving places better" are steps in the right direction but they are not regenerative, and they won't be enough. In this episode, Anna challenges the very language we use to describe tourism — and the worldview behind it — one that reduces everything to parts that can be fixed or replaced, when the real challenge is learning how living systems work. Tourism cannot be healthy if the wider system it is part of is not healthy. Anna Pollock will take these ideas onto the main stage at the ITB Berlin Responsible Tourism Track, Thursday March 5th 2026. Don't miss it.