00:00:18: Welcome to the ITV Travel Europe podcast.

00:00:20: Today we have three hundred seconds with Luis Ricardo Barayva.

00:00:23: Gutiérrez de la Frente, Deputy Director of Inbound Tourism Promotion at Prom Perú.

00:00:30: Ricardo, what three factors make Peru a particularly attractive market for companies in the global tourism industry today?

00:00:37: Peru is one of South America's most captivating destinations and its tourism portfolio continues to offer exceptional value for the global industry.

00:00:49: Our country brings together an impressive mix of cultural heritage, living traditions, spectacular natural landscapes, and world-class gastronomy.

00:01:00: Travelers can visit the Amazon rainforest, the Andes, and the Pacific coast, all within one country.

00:01:08: For travel professionals, this wide range of assets allows for strong product differentiation and it has heightened experiential itineraries, adventure and natural travel, culinary tours and heritage-focused circuits.

00:01:25: Perusability to offer depth, virality and authenticity makes it particularly attractive for companies seeking destinations with appeal for different types of travelers.

00:01:38: In recent years, both the Peruvian government and the private sector have accelerated investment in infrastructure that directly supports tourism growth.

00:01:51: The new Jorge Chavez International Airport in Lima inaugurated last June, and the opening of new domestic routes, such as the flight Lima-Ancache, have strengthened Peru's connectivity on an international and national scale.

00:02:08: The hospitality sector has also seen steady private investment.

00:02:14: with new hotels, ecologists and boutique properties meeting the evolving expectations of global travel.

00:02:22: For international tourism companies, these developments increase scalability and expand opportunities to build different experiences across the country.

00:02:35: The global shift towards sustainability has aligned naturally with Peru's strengths.

00:02:42: International travelers, particularly from Europe, are increasingly seeking responsible and community-centered experiences, and Peru has become a leading destination in this space.

00:02:55: Community-based tourist initiatives in regions such as Puno, Arequipa and Cusco offer meaningful cultural exchanges, while conservation focus projects, like the ones done in Manu National Park, or the Pacaia Semiria Natural Reserve, both located in the Peruvian Amazon attract visitors who prioritize environmental protections.

00:03:23: Many of these initiatives are supported by long-term partnerships between communities, local businesses, and government programs, giving them credibility and resilience.

00:03:36: For BtoB actors, Peru provides a platform to develop sustainable tourism products that mean market demand, reinforce brand values, and create positive local impact.

00:03:49: With its strong tourism identity, modernizing infrastructure, and alignment with global trends, Peru stands as a top destination for international travel companies.

00:04:02: Our country's unique facets in nature culture, adventure and astronomy support strong product innovation, while improved connectivity and on-the-ground services create favorable conditions for growth.

00:04:18: As global travelers continue to seek depth, authenticity and meaningful engagement, Peru stands out as a destination where international operators can build diverse and competitive portfolios.