Travel Hero Podcast

Travel Hero Podcast

Trendcast: China Travel Market Insights

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In the latest ITB’s Travel Hero Podcast, host Charlotte Lamp Davies, of A Bright Approach talks with Lydia Li, Deputy General Manager at Messe Berlin Shanghai, about trends in Chinese travel.
The Chinese outbound travel market is recovering well, with significant increases in trips to visa-free countries like Singapore, Thailand, and Malaysia, and growth in travel to Japan, South Korea, Saudi Arabia, UAE, Turkey, Maldives, and Europe. The post-90s generation now leads outbound travel, preferring personalized, immersive experiences.
Social media, especially platforms like WeChat, Weibo, Douyin, and Xiaohongshu, is key for reaching travelers, with live streaming driving significant sales. Chinese travelers seek unique experiences and personalized services, and themed travel products are in high demand. AI is increasingly used in customer service and travel planning.
In the MICE sector, there’s a shift towards more frequent, smaller events. The concept of "bleisure" (business and leisure) is growing, with employees extending business trips for personal enjoyment.
The podcast emphasizes the benefits of blending business and leisure travel for personal well-being and local economies.


Comments

by chokyi Dorji on
Hello I’m very interested in the traveling
by Charlotte Lamp Davies on
A pleasure to talk with Lydia.

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About this podcast

The tourism industry is full of big achievers and thrilling personalities, real travel heroes! The Travel Hero Podcast by ITB is a series of intimate talks with inspriring minds of the tourism industry about their lives, lessons learned, career tips and deep dive episodes on current trends moving the travel industry.
Happy listening!

by ITB

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