In this episode of the ITB Berlin Travel Hero Podcast, Dr Markus Heller, Managing Director of management consultancy Dr Fried & Partner, and Dieter Janecek, Federal Government Coordinator for the Maritime Industry and Tourism, reflect on the most defining moments and challenges of this year's ITB Convention. From inspiring exchanges with international partners to the challenges posed by strikes in the transport sector. Special attention will be paid to the role of women in the tourism industry, the urgent need to make the sector more sustainable and inclusive, and the importance of tourism as a means of promoting cosmopolitanism and cultural understanding. This conversation highlights the importance of tourism as a driver of social and economic change, always with a clear view to the future.